Sunday, November 23, 2008

Tracing the Locus of Mobile Web Usage

As you surf through the waves of the e-ocean, you probably browse across thousands of applications, download a few, try some out and repeat that trial for an even fewer number. Software companies, websites and market researchers are glad to learn about clickstream technologies, who have transformed Market Research in this domain by retrieving on the move usage data as well as providing in-depth quantitative and qualitative insight on actual user behaviors like clicks, browsing and download of applictions. You are no longer untraceable in the mobile cyberspace. Every click generating data logfiles containing IP addresses can be triangulated (relatively accurately) to the nearest Zip Code. Any ideas for a movie plot??