Thursday, January 31, 2008

Launching a Large Mobile Advertising Marketplace

In 2006, AdMob set up a platform to enable advertisers (small and big) to reach out to potential customers with their offerings. This platform has currently become one of the world's largest mobile advertising marketplaces for content providers, advertisers etc. It enables text ads, banner ads, with customized targeting opportunities. What is impressive, is that advertisers can run campaigns with budgets as low as $10 too! Through efficient targeting metrics, the company makes the advertisement more relevant to customers who recieve them. The company also maintains an Ad Monitor to view which locations worldwide generate live advertising requests at any instant.