Usefulness of Mobile Marketing to Consumers

Mobile marketing offers a unique competency of being able to reach consumers just in time , in different locations and in a personalized manner. As a consumer, in which product/service category would you find these applications (mobile texts, coupons or ads) most useful and why? Give one example only, such as (music, or car, etc)and elaborate why timing/location/personalization is so important for you in that context.

Invite Comments and Articles on Mobile Marketing

What are the opportunities and threats of Mobile Marketing? What industries are likely to find it useful?

Have you been Tagged?

Have you lately been to a Dairy Queen outlet? DQ has been connecting to customers on the go through mobile interfaces. Mobiles seem the best way to reach fast food customers as they are "on the road". The company working out the operations is Tetherball, a midwestern Mobile Marketing Firm. Tetherball helps clients "tether" their brand to target audiences by identifying what their customers want and delivering mobile campaigns that interact with the ultimate call to action through permission based mobile coupons, mobile rewards, mobile sweepstakes and mobile notifications.

Integrating traditional marketing methods such as in‐store advertising, customers are engaged to sign up for mobile loyalty rewards programs offering promotional discounts. Upon joining, customers are given a Tetherball Tag™, a tiny RFID chip that is easily affixed to their mobile phones, which uniquely identifies them through Tetherball’s sophisticated technology platform. Tetherball clients are then able to send offers to their customers via standard text messaging. Offers are redeemed electronically using existing in‐store RFID point of sale terminals or stand‐alone RFID kiosks provided by Tetherball.

Other than Fast Food, which other industry will benefit from this form of direct marketing? Any ideas?