The Anytime Anywhere Marketplace

Jan 17th Post

2011-01-17T08:49:00.001-08:00

Please post your news stories for this week.

Jan 10th Post

2011-01-10T11:40:00.001-08:00

Stories for January 3rd, 2011

2011-01-02T07:26:00.000-08:00

Please post stories for the first week of the new year

News stories for December 20th

2010-12-20T13:55:00.000-08:00

Please add your respective news stories for this week.

News stories for December 13th

2010-12-12T22:24:00.001-08:00

Following are stories for this week.

News stories for December 6th

2010-12-05T13:53:00.000-08:00

Following are some news stories relevant to internet and mobile marketing from the TMA class Winter 2011.

Mobile Internet Advertising

2010-02-25T21:12:00.000-08:00

One of the latest trends in internet marketing is moving away from Google adword advertising towards Facebook ads. Can you think of reasons why? Also, if you were to spend marketing dollars through the mobile web, would you prefer to spend through Google Adwords or Facebook?

Learning on the go

2010-02-20T07:58:00.000-08:00

With deep penetration of mobile phone usage among student populations, campuses have been working to make the university resources go online. Northwestern, Ohio State etc have launched mobile versions of their website bringing a new array of benefits that make learning on the go. What kind of applications would be desirable for UM Flint students if we launched a mobile version of the UM Flint website?

Mobile Marketing Memory

2010-01-06T12:41:00.000-08:00

Till date most companies practice compensating mobile marketers based on response rates to the SMS campaigns. However, given the simple messages provided in personalized clutter free space, consumers also remember the provided information irrespective of whether they responded or not. So the value of mobile marketing campaigns is not limited to the response rate; they also create memory that can aid future purchases through other channels. In a recent paper published by Tetherball the researchers explore what type/format of information is better remembered, and what types of audiences are likely to better remember such information. Interestingly, it finds that the group responsible for triggering highest usage of the mobile internet (late 30's professionals with high education and income) show the poorest recognition accuracy of promotional information.

New Stories on Mobile Marketing

2009-12-07T10:40:00.000-08:00

Companies are starting to use mobiles not only as channels of coupon delivery, but also as instruments for building memory and involvement towards product categories and specific brands. On this post please feel free to post new stories related to mobile text campaigns, mobile internet use, couponing, advertising, research, targeted user segments, etc.

How can Mobile Marketers make a difference?

2009-11-14T07:20:00.000-08:00

All media moguls are claiming that mobile is just "another" new media which promotes similar advertising content as TV, Internet, Billboards, etc. After all, all the text and visuals you can promote on small screens you can also promote on large screens. If you had to raise an objection, how would you distinguish mobile advertising as different?

SMS Personality

2009-10-25T20:14:00.000-07:00

Do you imagine the personality of a sender based on the content of the message sent to you? This is becoming an interesting question for brands today. Marketing managers want to know whether sending text messages to promote their product can distort brand images they have built over the decade. Lets say, the marketing manager of Rolex decides to do a mobile marketing campaign by sending the message "Buy Rolex INO at your nearest Rolex outlet; with a special price: offer lasts till 10/31/2009". Question: 1) Does this text ad form any specific impression about the brands personality on your mind?

2) What aspects of the text message indicate something about the brand's personality? Please elaborate.

3) If you were to imagine the appearance of a person based on the message you received, and you were an artist, what kind of a picture would you draw to accurately depict this unknown person?

How can Mobile Commerce Help tackle crime in the State of Michigan?

2009-10-13T07:52:00.000-07:00

We all know about the profit companies make from mobile marketing programs. But can mobile instruments, advertisements, information, updates, etc serve a greater social cause? Lets come up with some open ideas on how potential mobile applications can help reduce crime in the state of Michigan, which is one of the toppers in crime indices in the USA.

Usefulness of Mobile Marketing to Consumers

2009-09-26T08:16:00.000-07:00

Mobile marketing offers a unique competency of being able to reach consumers just in time , in different locations and in a personalized manner. As a consumer, in which product/service category would you find these applications (mobile texts, coupons or ads) most useful and why? Give one example only, such as (music, or car, etc)and elaborate why timing/location/personalization is so important for you in that context.

Invite Comments and Articles on Mobile Marketing

2009-09-14T17:11:00.000-07:00

What are the opportunities and threats of Mobile Marketing? What industries are likely to find it useful?

Have you been Tagged?

2009-09-02T15:05:00.000-07:00

Have you lately been to a Dairy Queen outlet? DQ has been connecting to customers on the go through mobile interfaces. Mobiles seem the best way to reach fast food customers as they are "on the road". The company working out the operations is Tetherball, a midwestern Mobile Marketing Firm. Tetherball helps clients "tether" their brand to target audiences by identifying what their customers want and delivering mobile campaigns that interact with the ultimate call to action through permission based mobile coupons, mobile rewards, mobile sweepstakes and mobile notifications.

Integrating traditional marketing methods such as in‐store advertising, customers are engaged to sign up for mobile loyalty rewards programs offering promotional discounts. Upon joining, customers are given a Tetherball Tag™, a tiny RFID chip that is easily affixed to their mobile phones, which uniquely identifies them through Tetherball’s sophisticated technology platform. Tetherball clients are then able to send offers to their customers via standard text messaging. Offers are redeemed electronically using existing in‐store RFID point of sale terminals or stand‐alone RFID kiosks provided by Tetherball.

Other than Fast Food, which other industry will benefit from this form of direct marketing? Any ideas?

Networking On The Go

2009-06-10T08:45:00.000-07:00

How different would your social networking activities be if you were sitting in a classroom during a lecture? Sounds odd? Not at all. The last February 2009 report estimates over 4 million daily active users of Facebook, and marketers have absolutely no clue about what kind of physical locations or situations these users are in when they are using the application. So to marketers who are looking at millions of online users data these individuals appear just the same as other internet users, but in reality these "mobile users" behavior is also affected by the nature of their immediate physical situations. So marketers, the next time you design stimuli for "online" customers, think again about how the "mobile online"population will react.

A Wake-Up Call from Hannah Montana

2008-12-13T13:30:00.000-08:00

Walmart recently partnered with Disney (in July) to send wake up calls on kid's mobile phones through parent's registration. What did Walmart gain out of this campaign? Who were the entities involved in the process? Can you think of any problems/concerns any of them would be caused by this campaign?

Tracing the Locus of Mobile Web Usage

2008-11-23T12:34:00.000-08:00

As you surf through the waves of the e-ocean, you probably browse across thousands of applications, download a few, try some out and repeat that trial for an even fewer number. Software companies, websites and market researchers are glad to learn about clickstream technologies, who have transformed Market Research in this domain by retrieving on the move usage data as well as providing in-depth quantitative and qualitative insight on actual user behaviors like clicks, browsing and download of applictions. You are no longer untraceable in the mobile cyberspace. Every click generating data logfiles containing IP addresses can be triangulated (relatively accurately) to the nearest Zip Code. Any ideas for a movie plot??

Come Out, Come Out, Wherever You Are: Mobile Social Networking

2008-04-14T11:44:00.000-07:00

Lost in location? Dont know where you are? Co ordinating with a friend to meet up for dinner?
Welcome to Gypsii for a mobile social networking experience! The connected can socialise, and the disconnected can hide.

Some Ideas... on how you would like to use it? What situations would you find this service useful in ? What would you do to have fun with it?

Launching a Large Mobile Advertising Marketplace

2008-01-31T10:23:00.000-08:00

In 2006, AdMob set up a platform to enable advertisers (small and big) to reach out to potential customers with their offerings. This platform has currently become one of the world's largest mobile advertising marketplaces for content providers, advertisers etc. It enables text ads, banner ads, with customized targeting opportunities. What is impressive, is that advertisers can run campaigns with budgets as low as $10 too! Through efficient targeting metrics, the company makes the advertisement more relevant to customers who recieve them. The company also maintains an Ad Monitor to view which locations worldwide generate live advertising requests at any instant.

Mobile Internet usage: Need or Entertainment?

2007-12-09T10:31:00.000-08:00

In the early stages of diffusion, most of the users of mobile internet started using it for neccessities like email, search, weather, and news. But with the increase in availability of bandwidth, one would expect greater usage for entertainment based products like movies games and music. Click here to see a report on percentage of mobile internet penetration by age of users, and nature of usage.

I-Phone: An Icon of Freedom from the Physical Context

2007-11-28T05:29:00.000-08:00

When Mel Gibson died screaming "Freedom!!" in Braveheart, he must've been talking about the IPhone. Named invention of the year by Time Magazine for its pioneering software and "touchy- feely" design, this product has made more money in the first 30 days than other new (similar) products make in the first 6 months. The Phone is simply a gateway for consumers of today to enter a "ubiquitous marketplace" that lies ahead. This phenomenon of ubiquity has been explored by the japanese, who setup an experiment in the ginza district of Tokyo (last december) to explore human interactions in environments embedded with pervasive computing. Here is a link to their website.