A Wake-Up Call from Hannah Montana

Walmart recently partnered with Disney (in July) to send wake up calls on kid's mobile phones through parent's registration. What did Walmart gain out of this campaign? Who were the entities involved in the process? Can you think of any problems/concerns any of them would be caused by this campaign?

Tracing the Locus of Mobile Web Usage

As you surf through the waves of the e-ocean, you probably browse across thousands of applications, download a few, try some out and repeat that trial for an even fewer number. Software companies, websites and market researchers are glad to learn about clickstream technologies, who have transformed Market Research in this domain by retrieving on the move usage data as well as providing in-depth quantitative and qualitative insight on actual user behaviors like clicks, browsing and download of applictions. You are no longer untraceable in the mobile cyberspace. Every click generating data logfiles containing IP addresses can be triangulated (relatively accurately) to the nearest Zip Code. Any ideas for a movie plot??

Come Out, Come Out, Wherever You Are: Mobile Social Networking

Lost in location? Dont know where you are? Co ordinating with a friend to meet up for dinner?
Welcome to Gypsii for a mobile social networking experience! The connected can socialise, and the disconnected can hide.

Some Ideas... on how you would like to use it? What situations would you find this service useful in ? What would you do to have fun with it?

Launching a Large Mobile Advertising Marketplace

In 2006, AdMob set up a platform to enable advertisers (small and big) to reach out to potential customers with their offerings. This platform has currently become one of the world's largest mobile advertising marketplaces for content providers, advertisers etc. It enables text ads, banner ads, with customized targeting opportunities. What is impressive, is that advertisers can run campaigns with budgets as low as $10 too! Through efficient targeting metrics, the company makes the advertisement more relevant to customers who recieve them. The company also maintains an Ad Monitor to view which locations worldwide generate live advertising requests at any instant.