Mobile Internet Advertising

One of the latest trends in internet marketing is moving away from Google adword advertising towards Facebook ads. Can you think of reasons why? Also, if you were to spend marketing dollars through the mobile web, would you prefer to spend through Google Adwords or Facebook?

Learning on the go

With deep penetration of mobile phone usage among student populations, campuses have been working to make the university resources go online. Northwestern, Ohio State etc have launched mobile versions of their website bringing a new array of benefits that make learning on the go. What kind of applications would be desirable for UM Flint students if we launched a mobile version of the UM Flint website?