Do you imagine the personality of a sender based on the content of the message sent to you? This is becoming an interesting question for brands today. Marketing managers want to know whether sending text messages to promote their product can distort brand images they have built over the decade. Lets say, the marketing manager of Rolex decides to do a mobile marketing campaign by sending the message "Buy Rolex INO at your nearest Rolex outlet; with a special price: offer lasts till 10/31/2009". Question: 1) Does this text ad form any specific impression about the brands personality on your mind?
2) What aspects of the text message indicate something about the brand's personality? Please elaborate.
3) If you were to imagine the appearance of a person based on the message you received, and you were an artist, what kind of a picture would you draw to accurately depict this unknown person?
