Networking On The Go

How different would your social networking activities be if you were sitting in a classroom during a lecture? Sounds odd? Not at all. The last February 2009 report estimates over 4 million daily active users of Facebook, and marketers have absolutely no clue about what kind of physical locations or situations these users are in when they are using the application. So to marketers who are looking at millions of online users data these individuals appear just the same as other internet users, but in reality these "mobile users" behavior is also affected by the nature of their immediate physical situations. So marketers, the next time you design stimuli for "online" customers, think again about how the "mobile online"population will react.