News stories for December 20th

Please add your respective news stories for this week.

News stories for December 13th

Following are stories for this week.

News stories for December 6th

Following are some news stories relevant to internet and mobile marketing from the TMA class Winter 2011.

Mobile Internet Advertising

One of the latest trends in internet marketing is moving away from Google adword advertising towards Facebook ads. Can you think of reasons why? Also, if you were to spend marketing dollars through the mobile web, would you prefer to spend through Google Adwords or Facebook?

Learning on the go

With deep penetration of mobile phone usage among student populations, campuses have been working to make the university resources go online. Northwestern, Ohio State etc have launched mobile versions of their website bringing a new array of benefits that make learning on the go. What kind of applications would be desirable for UM Flint students if we launched a mobile version of the UM Flint website?

Mobile Marketing Memory

Till date most companies practice compensating mobile marketers based on response rates to the SMS campaigns. However, given the simple messages provided in personalized clutter free space, consumers also remember the provided information irrespective of whether they responded or not. So the value of mobile marketing campaigns is not limited to the response rate; they also create memory that can aid future purchases through other channels. In a recent paper published by Tetherball the researchers explore what type/format of information is better remembered, and what types of audiences are likely to better remember such information. Interestingly, it finds that the group responsible for triggering highest usage of the mobile internet (late 30's professionals with high education and income) show the poorest recognition accuracy of promotional information.