Laptops and Mobile phones have freed us from the boundaries set by our immediate, physical spaces.As a result, we are always connected to the online "marketplace", playing music, games, movies or social networks whether we be at home, office, beach or inside the woods.
This blog serves as a forum to discuss usage of connecting devices, new context-aware products and applications.
There has been a steady increase in the amount of spending advertisers have put into mobile advertising. It is expected to increase to 1.5 billion dollars by 2016.
Research has shown that 1/3 of smart phone users have clicked on an ad, a positive indication of the effectiveness of mobile advertising.
Advertisers are saying that mobile advertising is moving from the experimental phase to the early stages. They expect it will eventually be an integral part of a campaigns overall strategy.
The growth of the mobile applications business (more than 300,000 mobile apps developed in just over three years), research firm IDC now estimates that global app revenues will top $35 billion by the end of 2014.
IDC also projects that over the next four years worldwide download totals will grow from 10.9 billion (in 2010) to 76.9 billion in 2014.
Mobile marketing is clearly becoming a vastly more important component of a company's electronic marketing mix and marketing mix overall. This has progressed to the point where the Interactive Advertising Bureau has announced that it has just formed a Mobile Marketing Center of Excellence to provide the same type of "...industry-wide resource for innovation..." that it provides for online advertising.
The Android Market is going to be overhauled. The new features of the Android Market will include consolidation of information for each app onto one page, instead of several. Also the new market will allow developers to upload much larger applications- up to 50mb- allowing for a richer type of content for users to download. The last big change relates to the return policy, which has been shortened from 24 hours to 15 minutes.
Google was reported to have stealthily acquired Zetawire, a Canada-based company 1 year ago. Now, the NFC (near field communication) chip is firstly used in Google's newest Android, Nexus S.
It is believed that zetawire's NFC technique will enable Google to get into the field of mobile payment and local advetising.
Mobile ad network Millennial Media is releasing its monthly data on mobile devices and OS market share for November today. Millennial’s ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81 percent of the U.S. mobile web.
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There has been a steady increase in the amount of spending advertisers have put into mobile advertising. It is expected to increase to 1.5 billion dollars by 2016.
Research has shown that 1/3 of smart phone users have clicked on an ad, a positive indication of the effectiveness of mobile advertising.
Advertisers are saying that mobile advertising is moving from the experimental phase to the early stages. They expect it will eventually be an integral part of a campaigns overall strategy.
http://www.businesswire.com/news/home/20101213006125/en/Growing-Mobile-Marketing-Advertising-Revenue-Approach-1.5
The growth of the mobile applications business (more than 300,000 mobile apps developed in just over three years), research firm IDC now estimates that global app revenues will top $35 billion by the end of 2014.
IDC also projects that over the next four years worldwide download totals will grow from 10.9 billion (in 2010) to 76.9 billion in 2014.
http://www.mobilemarketingwatch.com/mobile-app-revenues-projected-to-hit-35-billion-by-2014-11793/
IAB Formation of Announces Mobile Marketing Center
Mobile marketing is clearly becoming a vastly more important component of a company's electronic marketing mix and marketing mix overall. This has progressed to the point where the Interactive Advertising Bureau has announced that it has just formed a Mobile Marketing Center of Excellence to provide the same type of "...industry-wide resource for innovation..." that it provides for online advertising.
The Android Market is going to be overhauled. The new features of the Android Market will include consolidation of information for each app onto one page, instead of several. Also the new market will allow developers to upload much larger applications- up to 50mb- allowing for a richer type of content for users to download. The last big change relates to the return policy, which has been shortened from 24 hours to 15 minutes.
http://www.cnet.com/8301-19736_1-20025518-251.html?tag=cnetRiver
Google was reported to have stealthily acquired Zetawire, a Canada-based company 1 year ago. Now, the NFC (near field communication) chip is firstly used in Google's newest Android, Nexus S.
It is believed that zetawire's NFC technique will enable Google to get into the field of mobile payment and local advetising.
http://techcrunch.com/2010/12/13/google-zetawire/
Mobile ad network Millennial Media is releasing its monthly data on mobile devices and OS market share for November today. Millennial’s ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81 percent of the U.S. mobile web.
http://seekingalpha.com/article/241801-google-and-apple-in-deadlock-again-for-monthly-smartphone-impression-share
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