Laptops and Mobile phones have freed us from the boundaries set by our immediate, physical spaces.As a result, we are always connected to the online "marketplace", playing music, games, movies or social networks whether we be at home, office, beach or inside the woods.
This blog serves as a forum to discuss usage of connecting devices, new context-aware products and applications.
Sunday, December 5, 2010
News stories for December 6th
Following are some news stories relevant to internet and mobile marketing from the TMA class Winter 2011.
Ever played the game Angry Birds on your iphone, itouch or Android operating system? Personally I haven’t, but perhaps you are one of the 7 million people who have down loaded the free app on your Android or one of the 3.5 million people who have bought the $.99 app. The app came out in August and has been a huge success for the company Rovio. The free android version uses in-game advertising. Rovio just announced that their revenues from in-game advertising will soon be more than what they make on the paid app. I am sure we will see more of this in the future. The idea of in-game advertisement is great in the sense that people get free games and marketers have a new creative venue to showcase their products.
Social Games reach the biggest audience. For example, according to the source below, the average online user spends more time on Facebook then on Google or you-tube or any other site. Hence, the perfect place for advertisements are on the social sites and the social games within them.
Brand names, can be part of the experience in playing the game. They are embedded in the virtual experience of the game as well.
Google Widens Its Lead In Mobile Ads; Bulk Of Money Is Online, Not In Apps
Google has announced in quarter 3 that they are on pace to make about 1 billion dollars in mobile advertising alone. Within mobile advertising, a majority of that money does not come from apps as most of the mobile media today would lead to believe. In fact, the majority of it is coming from the web in the form of display and search ads. It's hard to predict how much success could be out there for Smartphone’s such as the Google backed Android, but it is predicted that 5% of online marketing budgets will go into mobile advertising and that is an increase of the 3% that went in this year. It is predicted that in 2011 alone, the mobile advertising market in the U.S. alone will be worth about 2 billion dollars. If these numbers pan out, Google should definitely leverage the success that they recently have had with mobile and online advertisements.
Google is making its long-awaited entrance into the e-book market. The Google eBookstore is seeking to give readers the opportunity to pick up where they left off on a book from any web browser, without having to find their spot, by syncing with their Google account. Apps will also be made available on the Apple iPhone, and Android operating systems. Google will have an initial offering of over 3 million titles, including books from top publishers, and books that have entered the public domain, which Google has scanned into their databases previously.
There is a new start-up company getting in the business of mobile-advertising called MoPub. They have a financial backing of an unstated amount from AdMob.
The company will serve the need for mobile application developers to avoid going through networks to serve ads. It will also aggregate ads from different networks.
Experian Segments Mobile Users By Behavior/Attitudes
The mobile user-base continues to grow and is large enough to be analyzed to allow for segmentation of user behaviors and attitudes, and that is exactly what Experian Simmons has recently done.
The trend seems to be clear that the barriers between what used to be the fairly distinct realms of mobile, web, and traditional marketing are falling. Quick response (QR) codes, the giant black boxes of squiggles that have been becoming more and more common in the US, have already started to break down those walls. If the Google Goggles technology is successful, they will come down even further.
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Angry Birds and In-game Advertising
Ever played the game Angry Birds on your iphone, itouch or Android operating system? Personally I haven’t, but perhaps you are one of the 7 million people who have down loaded the free app on your Android or one of the 3.5 million people who have bought the $.99 app. The app came out in August and has been a huge success for the company Rovio. The free android version uses in-game advertising. Rovio just announced that their revenues from in-game advertising will soon be more than what they make on the paid app. I am sure we will see more of this in the future. The idea of in-game advertisement is great in the sense that people get free games and marketers have a new creative venue to showcase their products.
Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/12/03/businessinsider-crazy-angry-birds-earning-1-million-a-month-from-advertising-2010-12.DTL#ixzz17HEj0Bns
Social Games reach the biggest audience. For example, according to the source below, the average online user spends more time on Facebook then on Google or you-tube or any other site. Hence, the perfect place for advertisements are on the social sites and the social games within them.
Brand names, can be part of the experience in playing the game. They are embedded in the virtual experience of the game as well.
http://mashable.com/2010/12/05/social-games-advertising/
Google Widens Its Lead In Mobile Ads; Bulk Of Money Is Online, Not In Apps
Google has announced in quarter 3 that they are on pace to make about 1 billion dollars in mobile advertising alone. Within mobile advertising, a majority of that money does not come from apps as most of the mobile media today would lead to believe. In fact, the majority of it is coming from the web in the form of display and search ads. It's hard to predict how much success could be out there for Smartphone’s such as the Google backed Android, but it is predicted that 5% of online marketing budgets will go into mobile advertising and that is an increase of the 3% that went in this year. It is predicted that in 2011 alone, the mobile advertising market in the U.S. alone will be worth about 2 billion dollars. If these numbers pan out, Google should definitely leverage the success that they recently have had with mobile and online advertisements.
http://paidcontent.org/article/419-google-widens-its-lead-in-mobile-ads-bulk-of-money-is-online-not-i/
Google is making its long-awaited entrance into the e-book market. The Google eBookstore is seeking to give readers the opportunity to pick up where they left off on a book from any web browser, without having to find their spot, by syncing with their Google account. Apps will also be made available on the Apple iPhone, and Android operating systems. Google will have an initial offering of over 3 million titles, including books from top publishers, and books that have entered the public domain, which Google has scanned into their databases previously.
http://news.cnet.com/8301-30684_3-20024630-265.html?tag=cnetRiver
There is a new start-up company getting in the business of mobile-advertising called MoPub. They have a financial backing of an unstated amount from AdMob.
The company will serve the need for mobile application developers to avoid going through networks to serve ads. It will also aggregate ads from different networks.
http://venturebeat.com/2010/12/06/mopub-funding-admob/
Experian Segments Mobile Users By Behavior/Attitudes
The mobile user-base continues to grow and is large enough to be analyzed to allow for segmentation of user behaviors and attitudes, and that is exactly what Experian Simmons has recently done.
Read Article: http://www.bizreport.com/2010/03/experian_segments_mobile_users_by_behaviorattitudes.html#
One more step in the convergence of mobile, web, and traditional marketing...
http://www.pcmag.com/article2/0,2817,2372894,00.asp
The trend seems to be clear that the barriers between what used to be the fairly distinct realms of mobile, web, and traditional marketing are falling. Quick response (QR) codes, the giant black boxes of squiggles that have been becoming more and more common in the US, have already started to break down those walls. If the Google Goggles technology is successful, they will come down even further.
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