Laptops and Mobile phones have freed us from the boundaries set by our immediate, physical spaces.As a result, we are always connected to the online "marketplace", playing music, games, movies or social networks whether we be at home, office, beach or inside the woods.
This blog serves as a forum to discuss usage of connecting devices, new context-aware products and applications.
Sunday, January 2, 2011
Stories for January 3rd, 2011
Please post stories for the first week of the new year
Facebook has received a massive new round of funding: $450 million from Goldman Sachs and $50 million from Russian investment firm Digital Sky Technologies, according to a new report.
Facebok has raised more than $800 million over five rounds of funding. With this round, the social network will have raised more than $1.3 billion. The New York Times says that the deal sets the company’s valuation at a whopping $50 billion. Facebook’s worth has fluctuated between $40 billion and $50 billion in the secondary markets for the past few weeks. In September, Facebook was worth between $23 billion and $33 billion and in November it was worth $41 billion.
Android continues its climb to the top of the smart phone market at the expense of RIM. RIM is the maker of blackberry smart phones, and was formerly the holder of the largest market share. Apple has held steady in recent years, and currently enjoys a small lead in total market share. Android however, has dominated new sales in the last year, and is on pace to overtake that spot from Apple in the next year.
Android benefits from having multiple manufacturers of handsets, unlike both RIM and Apple, as well as multiple carriers, unlike Apple.
The article doesn't mention the rumors of iPhone making a move to Verizon, but it would be very interesting to see what kind of marker share Apple could generate on multiple carriers.
"Recent industry reports from InMobi and Synovate have revealed that consumers are showing a greater inclination towards receiving mobile advertising and marketing messages," said Rohit Dadwal, managing director, MMA Asia Pacific Pte Ltd in Singapore.
"The global mobile advertising market is expected to grow to $13 to $14 billion in 2011 and Asia Pacific is expected to bring in the majority of this revenue followed by North America and Europe. As the market continues to grow, we hope to continue to provide insights that we believe should to be on the radar screen of every organisation when deciding on their mobile spend for the region."
It is evidenced that mobile paid search is growing fast during the past year. Performics Inc. shows mobile Google paid search clicks for its clients will account for 16% of all Google paid search clicks by the end of the year, up from about 3.5% in January 2010. The costs of mobile reserch click are 59% lower than desktop CPCs. The trends estimate that mobile paid search will be an essential part in 2011.
In light of the recent news where Apple faces a class action lawsuit against sharing user information without their consent, the Mobile Marketing Association has plans to develop a set of guidelines that will enhance the groups Global Code of Conduct.
The company is asking people to join its Privacy Committee and will address the issues at the Consumer Best Practices Meeting in Florida, January 25-26th.
Many people find some of the features that mobile tracking can provide, such as locating other people playing the same video games as they are, useful and convenient. They argue that obtaining their demographic information and tying it to a code isn't invasive. Others want a chance to opt out, which they don't currently have.
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Facebook has received a massive new round of funding: $450 million from Goldman Sachs and $50 million from Russian investment firm Digital Sky Technologies, according to a new report.
Facebok has raised more than $800 million over five rounds of funding. With this round, the social network will have raised more than $1.3 billion. The New York Times says that the deal sets the company’s valuation at a whopping $50 billion. Facebook’s worth has fluctuated between $40 billion and $50 billion in the secondary markets for the past few weeks. In September, Facebook was worth between $23 billion and $33 billion and in November it was worth $41 billion.
http://mashable.com/2011/01/03/facebook-raises-500-million-now-worth-50-billion-report/
Android continues its climb to the top of the smart phone market at the expense of RIM. RIM is the maker of blackberry smart phones, and was formerly the holder of the largest market share. Apple has held steady in recent years, and currently enjoys a small lead in total market share. Android however, has dominated new sales in the last year, and is on pace to overtake that spot from Apple in the next year.
Android benefits from having multiple manufacturers of handsets, unlike both RIM and Apple, as well as multiple carriers, unlike Apple.
The article doesn't mention the rumors of iPhone making a move to Verizon, but it would be very interesting to see what kind of marker share Apple could generate on multiple carriers.
http://news.yahoo.com/s/yblog_technews/20110103/tc_yblog_technews/survey-android-apple-vie-for-top-spot-in-u-s-smartphone-market-while-rim-fades
The top 10 mobile marketing trends for 2011
"Recent industry reports from InMobi and Synovate have revealed that consumers are showing a greater inclination towards receiving mobile advertising and marketing messages," said Rohit Dadwal, managing director, MMA Asia Pacific Pte Ltd in Singapore.
"The global mobile advertising market is expected to grow to $13 to $14 billion in 2011 and Asia Pacific is expected to bring in the majority of this revenue followed by North America and Europe. As the market continues to grow, we hope to continue to provide insights that we believe should to be on the radar screen of every organisation when deciding on their mobile spend for the region."
http://www.rediff.com/business/slide-show/slide-show-1-tech-the-top-10-mobile-marketing-trends-for-2011/20101228.htm
It is evidenced that mobile paid search is growing fast during the past year.
Performics Inc. shows mobile Google paid search clicks for its clients will account for 16% of all Google paid search clicks by the end of the year, up from about 3.5% in January 2010. The costs of mobile reserch click are 59% lower than desktop CPCs. The trends estimate that mobile paid search will be an essential part in 2011.
http://www.internetretailer.com/2011/01/04/mobile-paid-search-clicks-account-16-all-paid-clicks
In light of the recent news where Apple faces a class action lawsuit against sharing user information without their consent, the Mobile Marketing Association has plans to develop a set of guidelines that will enhance the groups Global Code of Conduct.
The company is asking people to join its Privacy Committee and will address the issues at the Consumer Best Practices Meeting in Florida, January 25-26th.
Many people find some of the features that mobile tracking can provide, such as locating other people playing the same video games as they are, useful and convenient. They argue that obtaining their demographic information and tying it to a code isn't invasive. Others want a chance to opt out, which they don't currently have.
http://www.readwriteweb.com/mobile/2011/01/MMA-addressing-smartphone-privacy-with-new-guidelines.php
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